Believe digital will change advertising world: Publicis

A: That is something for which I have worked very hard and invested massively. This is something that they saw coming in 2006 when I decided to acquire Digitas and consistently and since that day we have very strongly believed that digital will change and transform the advertising world but also the world of advertisers, the clients and they will need to transform themselves and for that they will need consulting, technology and the support of the advertising agencies.

We are the only ones today in the world capable of delivering from consulting till a leaflet. Everything which has to do with the transformation of a client, transformation of the world of marketing and how to deal with all these issues and obviously brand building and omni-channel all this is now one stop shopping operation which is called the Publicis Groupe and we can deliver all the services.

Q: You mentioned that but if you see tech companies like Google or Twitter or Facebook or even the new ones like Tinder or snapchat their presence is really ramped up at the Cannes Lions whether it is the sessions, whether it is the media coverage, whether it is the parties is this first of all becoming less of creativity or has definition of creativity then changed?

A: I hope not. What will stay forever in the world of advertising and marketing is the idea. So, we can have a lot of computers and we are investing outsides in lot of IT. We can have a lot of digital work etc but what will drive that business, what will drive the sales, what will drive the relationship between the client and the consumers, the brand and the consumers is the idea.