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Cadbury milks Kraft's expertise, joins cookie war via Oreo

Leading confectionery Cadbury has forayed into the biscuits market with Oreo, one of the biggest global brands.

March 05, 2011 / 01:02 IST
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Leading confectionery brand Cadbury has forayed into the biscuits market with Oreo, one of the biggest global brands. The company, globally taken over by Kraft foods, is slowly gearing up to compete with giants like Britannia and ITC. CNBC-TV18

TAGS: #Anand Kripalu #biscuits category #Britannia #Business #Cadbury #Cadbury India #dairy segment #ITC #Kraft Foods #MD #Oreo #President #Treat-O biscuit
first published: Mar 5, 2011 12:20 am

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