Diversified conglomerate ITC is planning a major overhaul in its Sunfeast biscuits portfolio. CNBC-TV18 learns that it is in the process of categorizing all its biscuits under four big brand umbrellas and aims to almost double the Sunfeast brand to Rs 5000 crores in the next 2-3 years.
Watch accompanying video of CNBC-TV18’s Priya Sheth for more details.
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