Sponsors associated with the ICC Cricket World Cup are hoping and praying that the Indian team stays in the tournament till the very end. CNBC-TV18's Nikita Rana reports that both advertisers and the ICC have taken steps to ensure that team India stays the course.
The 2007 World Cup was a fiasco not just for team India, but for the sponsors as well. But this time, the ICC seems to be batting for the sponsors. The schedule drawn up seems to be designed to ensure team India stays in the tournament longer, giving sponsors more value for money. After all, interest in the tournament in India lasts only as long as the men in blue take the field. As per the match schedule, India will play its first match on February 19 and its sixth group-match on March 20. This means that the team will be seen for at least 30 of the tournament's 43 days. Manu Sawhney, MD, ESPN Star Sports, said,Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
