Kolkata-based Berger Paints is no longer in the race to buy Dutch paint manufacturer Akzo Nobel's India unit due to high valuations, the company's managing director and CEO Abhijit Roy said. This comes after reports earlier claimed that Pidilite Industries, JSW Paints, Indigo Paints and Berger Paints were in the fray to buy Akzo Nobel.
"It's very expensive. We are not there in the picture as of now," Roy said during an interview with The Economic Times. "We are doing a fairly good job on our own. I don't think there is any great need for this acquisition," he said.
When asked if Berger would be interested if Akzo comes at a fairer price, Roy replied, "We are interested, but only at a reasonable price. We have asked for certain clarifications and we are waiting for that."
Dulux owner Akzo Nobel India had on November 22 approved the proposal of selling non-productive assets of the company. Akzo is re-evaluating its position in India amid intensifying competition in the decorative paints segment, which the company has described as 'ripe for consolidation'.
Chairman and Managing Director Rajiv Rajgopal had in November said that the Akzo Nobel is weighing the future course and conducting a reassessment. "We are running a strategic review across various businesses. They are looking at what exactly are the sort of things that they really want to do? The idea is how can we move this company into a winning position given the competitive intensity in the market. And so they're going to look at all options."
Operated by AkzoNobel India, Dulux has a significant legacy in the country, of nearly 70 years. In a competitive landscape dominated by Asian Paints, Berger Paints and Grasim, Dulux operates with a strong premium positioning. Dulux holds a market share of around 5 percent in the Indian paint industry, much smaller than what leaders like Asian Paints and Berger Paints boast. However, it maintains a strong presence in the premium segment of the market and is renowned for its higher-end decorative paints, including emulsions, glosses and wall coating.
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