Bold, disruptive and aspirational Rubics Realty’s head-turning debut in Mumbai’s luxury real-estate market bore all the hallmarks of their fresh and dynamic approach to the industry. The announcement was heralded by an iconic sponsorship for the sensational G.O.A.T. India Tour 2025, featuring the acclaimed Argentine footballer, Lionel Messi.
The four-city G.O.A.T. India Tour has been one of the most eagerly anticipated features on India’s year-ending social and cultural calendar, bringing together a global icon, an aspirational, memorable and world-class sporting experience, and high-profile stars and events.
Rubics Realty’s support cemented the young brand’s sensational foray into the city’s premium real estate segment, where it will shatter the monotony of traditional property offerings and set a new benchmark in lifestyle living. In that, Rubics Realty aspires to elevate the home-buying experience by creating homes that go beyond dwellings and become expressions of their occupants’ taste, status and desire for refined living.
The strategic sponsorship generated immense resonance through perfectly timed, high-impact visibility catalysts – the lighting up of the Bandra-Worli SeaLink with Rubics Realty branding on the eve of the tour served as a visual anchor, transforming the city’s skyline and creating an unforgettable association between the new brand and a moment of cultural significance. The momentum seamlessly carried forward into the digital sphere, where organic conversations amplified the launch. The hashtag #RubicsLovesMessi trended nationally on X (formerly Twitter), sparking widespread engagement from fans, real estate commentators and the media.
The buzz reached a crescendo during Messi’s visit to Mumbai, when he personally met Suhan Shetty, Managing Director of Rubics Group, said, “Standing alongside a legend like Lionel Messi reaffirmed the spirit of our brand. It’s about pursuing greatness, crafting excellence and making a meaningful impact. This partnership is a powerful symbol of our ambition to not just build homes, but to inspire a lifestyle of extraordinary achievement.”
Rubics Realty will mark its official debut in the premium luxury real estate segment early next year with two prestigious projects in Sion and Lalbaug. Bringing together the very best of design, precision and a peerless understanding of the pulse of the segment, Rubics Realty will meld global influences and eco-conscious development to define the next generation of luxury homes.
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