Every year, on November 11 or popular as 11.11, our social media feeds are flooded with posts about “manifestation portals,” “cosmic energy,” and “intentions for abundance.” What might once have been dismissed as superstition has today evolved into something far more personal and meaningful. For Gen Z, dates like 11.11 aren’t just numbers on a calendar — they’re moments to pause, reflect, and align. In a fast-paced, hyper-digital world, these cosmic rituals have become a way to reclaim mindfulness and purpose.
The younger generation isn’t seeking fortune-telling or blind faith in astrology; they’re seeking balance. They are blending spirituality with practicality, turning to age-old wisdom to navigate modern chaos. As Shradha Salla, a wellness and Astro-Vastu expert, explains, “Over the past few years, I’ve witnessed a remarkable shift, especially among Gen Z and millennials, in the way traditional practices like Vastu, numerology, and intention setting are being perceived. I realized these tools are not about fate, but about flow. Today, I see younger people using them with the same spirit — blending ancient wisdom with modern consciousness. They want to know how the spaces they live in, the numbers they carry, and the intentions they set can help them create harmony and purpose.”
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The meaning behind the magic
For Gen Z, “alignment” is the new “luck.” These practices are not about superstition but self-awareness; they want to understand how unseen energies, emotions, and environments affect one’s well-being. They’re drawn to the idea that the universe operates on energy and rhythm, and that tuning into those patterns can bring emotional clarity.
From lighting incense during full moons to choosing auspicious numbers for new ventures, young people are reinventing rituals that once belonged to their grandparents’ generation. It’s not about fear or blind belief anymore; it’s about intention of being present and setting energy in motion for what they want to create.
A modern way to reconnect
This resurgence of ancient practices is also a rebellion against burnout. In an era of endless notifications and social comparison, rituals like meditation, journaling with lunar cycles, or rearranging living spaces based on Vastu principles bring grounding and quiet. The founder of I Love Me believes this shift reflects a growing desire to live with more awareness as Salla notes, “Practices like arranging your surroundings as per Vastu or aligning with numbers that resonate energetically are no longer about superstition; they’re about self-empowerment. At the heart of it all lies awareness. Whether through meditation, mindful rituals, or energy work, people are realizing that the true purpose of these traditions is not control, it’s connection. When used consciously, they become beautiful reminders of our ability to create balance between our inner and outer worlds.”
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How to manifest and align with purpose
Manifestation isn’t about wishful thinking; it’s about setting clear intentions and taking inspired action. Experts recommend starting with small, mindful habits and journaling affirmations on significant dates like 11.11, visualizing goals daily, or creating a personal ritual around gratitude and grounding. For those who resonate with numerology or Vastu, even small shifts like decluttering, adding plants, or choosing colours aligned with one’s energy can make a tangible difference in mood and mindset.
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