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Influencer reveals why she chose not to wear sindoor, mangalsutra after marriage; internet divided

Divija Bhasin, a content creator, recently shared her views on marriage, explaining her reasons for not wearing sindoor or mangalsutra. While some agreed with her, others criticized her for challenging cultural norms in the name of equality.

September 26, 2025 / 16:30 IST
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An influencer shares her personal reasons for not wearing sindoor or mangalsutra after marriage, sparking mixed reactions online and opening up conversations about tradition and choice.(Image: Instagram)

Gender roles and relationship dynamics have changed over the years, and marriages are no longer viewed the same way. Content creator and psychologist Divija Bhasin recently took to her Instagram account to share how she has chosen not to follow norms that dictate women should change their surnames, wear sindoor, and wear mangalsutra, among other things.

Divija shared in the viral video, “I always tick Ms Divija instead of Mrs Divija, when I fill forms. I did not take my husband‘s surname. I also do not wear sindoor or mangalsutra. My husband does not wear any of these things. So why should I? We both instead wear bracelets.”

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The content creator also added that she hasn’t changed for marriage and continues to dress the way she always did. She is also financially independent, which helps her and her husband pay their rent and hire a cook.

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