LE SSERAFIM faces backlash for alleged promotion of Japanese propaganda

LE SSERAFIM has found themselves embroiled in controversy after facing allegations of peddling Japanese propaganda. Their music video for 'Burn the Bridge' has come under renewed scrutiny following a netizen's re-analysis, alleging the presence of Japanese "propaganda" motifs.

The analysis highlighted the opening scene of the video, featuring a pool of blood on a white floor with Japanese narration, which some argue resembles the Japanese flag closely. The ending scene of the music video has sparked further discussion due to its depiction of Sakura submerged in water, with claims suggesting that the imagery resembles the shape of Dokdo Island, a territory disputed between Japan and South Korea. This observation has ignited debate among viewers, raising questions about the potential symbolism and significance of the visual portrayal.

The inclusion of the submerged Sakura scene has prompted speculation about its intended meaning, with some interpreting it as a deliberate reference to the contentious issue of territorial sovereignty over Dokdo Island.

There are also allegations within the context of LE SSERAFIM being potentially utilised as a vehicle for Japan's cultural propaganda initiative, known as "Cool Japan." This strategy aims to promote Japan's cultural appeal and influence on a global scale through the strategic application of soft power.