Nag Ashwin's ambitious project, Kalki 2898 AD, featuring Prabhas, Amitabh Bachchan, Kamal Haasan, and Deepika Padukone, emerges as a cinematic phenomenon of 2024. Box office analysts and traders are projecting a massive opening of Rs 100 crore. The question arises whether Kalki 2898 AD will be able to beat Salaar’s day 1 collection.
Within 24 hours of ticket sales opening on 24 June, Kalki 2898 AD reportedly grossed Rs 6.25 crore from over 2.1 lakh tickets sold, demonstrating its immense popularity. In North America alone, it secured over 113,000 admissions, amassing USD 3 million on its debut day.
Producer and film business expert Girish Johar said that the expectations from the film are ‘humongous,’ “The scale and the size that it has been mounted on makes it one of the biggest films for the film fraternity so far.”
He continued, “Based on what we’re witnessing down south, the first day numbers are going to be humungous. Prabhas has a huge fan following overseas as well where his films do well. In the Hindi belt, the first trailer did not cut it but the second trailer which was recently launched has raised a lot of expectations. On the whole, in all languages, I’m pretty confident it is set for a fantastic start with Rs 100 crore gross on day one for all languages.”
Chennai based trade expert Ramesh Bala revealed his predictions for Kalki 2898 AD, “The buzz is really good, especially in the South. It has also picked up in the Hindi belt. I’m expecting Rs 100 crore nett with the majority coming from the Telugu belt followed by Rs 20-25 crore from the Hindi version. So, the day one opening should be around Rs 130 crore gross in India.”
However, Ramesh Bala claims that recovering the Rs 600 crore budget might be difficult, “A quick budget recovery will be tough but it will be able to in the long run, provided the word of mouth are above average and unless there is a last surprise with a big reveal. But if the reviews are positive, it can recover the budget in its lifetime.”
Another trader Atul Mohan remarked, “The opening, particularly in the South, will be phenomenal. Tickets for day one have been practically sold out in Telugu-speaking states like Andhra Pradesh and Telangana. I’m expecting the numbers to be above Rs 70 crore in south India.”
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