Kyunki Saas Bhi Kabhi Bahu Thi made a grand comeback on July 29 after 17 years. The iconic television series is riding high on its success and has broken all viewing records. The show has topped the TRP chart, beating Rupali Ganguly's Anupama.
Smriti Irani’s Kyunki Saas Bhi Kabhi Bahu Thi 2 has garnered a whopping 1.659 billion minutes of watch time on Star Plus and JioHotstar in its launch week. The TV show registered 31.1 million viewers on TV in just the first four days. The premiere episode alone has drawn 15.4 million viewers on Star Plus, making it the highest-rated fiction premiere in recent history.
Additionally, the debut episode also drove large-scale organic conversations online, with 17,300 mentions and 86% positive sentiment. The records have underscored the deep emotional connection and multi-generational pull of the show.
The show continues to add millions to its viewing records, breaking all the previous records. The show has now become the biggest-ever GEC fiction launch on TV & digital streaming.
The iconic show's return season proves viewers' increasing craving for daily stories and is a landmark point in the evolution of fiction content in India's digital entertainment landscape. This show has reimagined the daily drama with streaming in mind, png that they can market both cultural relevance and massive reach.
Smriti Irani reprised her iconic character of Tulsi alongside Amar Upadhyay as Mihir in Kyunki Saas Bhi Kabhi Bahu Thi. Shakti Anand, Ritu Seth, Gauri Pradhan, Hiten Tejwani, Kamalika Guha Thakurta, Ketki Dave, and others also returned to the show.
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