This Diwali, Kalyan Jewellers has created a campaign that embodies the spirit of the season.
The new ad, which stars Amitabh Bachchan, Janhvi Kapoor, Kriti Sanon, and Kalyani Priyadarshan, is a celebration of family, tradition, and eternal love, all encased in festive joy and golden hues.
Amitabh Bachchan and Janhvi Kapoor perform a pooja together as the advertisement begins on a calm note. It is a gentle and comfortable moment, the kind of low-key custom that characterises Diwali in every household.
Janhvi's eyes light up with joy as Big B surprises her with a gorgeously made jewellery set as the aarti comes to an end. It's a scene that embodies giving in its purest form: straightforward, sincere, and affectionate.
In a heartwarming nod to the ties that give festivals their special meaning, the attention then turns to Kriti Sanon, who is seen accepting a jewellery set from someone who seems to be her brother or husband.
However, Kalyani Priyadarshan's moment is the one that makes people feel the most moved. Struggling to reach a gift box perched high on a shelf, she’s helped by her on-screen grandfather, Amitabh Bachchan.
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It turns out that the gift was always intended for him when she eventually gets it back. The necklace, a sweet representation of love that cuts across generations, is worn by Amitabh in a playful manner.
The ad ends with a strong statement, “This Diwali, celebrate traditions that endure far beyond a single season. Explore jewellery crafted to be treasured for generations!”
On the professional front, Amitabh Bachchan is busy hosting Kaun Banega Crorepati 17 and is gearing up to shoot for Nag Ashwin’s sequel to Kalki 2898 AD, starring Prabhas and Kamal Haasan.
Kalyani Priyadarshan, basking in the success of Lokah Chapter 1: Chandra, will next appear in Genie alongside Wamiqa Gabbi and Ravi Mohan.
Janhvi Kapoor, last seen in Sunny Sanskari Ki Tulsi Kumari, is set to headline Buchi Babu Sana’s Peddi with Ram Charan and Shiva Rajkumar, slated for 2026.
Meanwhile, Kriti Sanon is awaiting the release of Tere Ishq Mein, opposite Dhanush, directed by Aanand L. Rai, arriving this November.
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