Sony Entertainment Television has made a big move looking at the most recent BARC TRP scores for Hindi serials. The audience was unimpressed by Aami Dakini and Bade Achhe Lagte Hain Naya Season, and the most recent figures were concerning.
The schedules of Bade Achhe Lagte Hain 4 and Aami Dakini were altered by the broadcaster when it introduced the leap in Prithviraj Chauhan. Starting this week, the three shows' time slots were changed as part of the programming modifications.
Shivangi Joshi and Harshad Chopda's show couldn't survive the high tide as the numbers fell to 0.2 TVR. It is currently one of the lowest-performing properties across all the GECs, reports Filmibeat.
"Following the leap in Prithviraj Chauhan, the channel is confident that the show would strike a chord with the audience. Considering the leap twist, the programming team decided to shift the historical drama to a prime time slot right before Kaun Banega Crorepati 17. Sony TV decided to shift BALH 4 to the 8pm slot as it believes there is less competition on the slot. Star Plus and Colors TV shows are struggling to gain numbers at the same slot and Sony TV wants to experiment and strike when the iron is red hot," informed a source to the publication.
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The channel has finally taken a call on the low numbers of Bade Achhe Lagte Hain season 4, deciding to end the show rather than stretching it further. A source told the publication, "Shivangi Joshi and Harshad Chopda's show has failed to strike a chord with the audience and will be pulled off air. The makers attempted everything possible to improve the ratings but nothing worked for them. Hence, the channel took the call the shut down the daily soap. Bade Achhe Lagte Hain Naya Season is a high-budget show with two popular stars. While the channel and the production house were confident that the show would be able to impress the audience, nothing like that happened. Shivangi Joshi and Harshad Chopda's magical chemistry somehow couldn't save the show that was already marred with poor promotions. The romantic drama was not promoted properly, which caused a dent to the TRPs."
While nothing is confirmed as yet, BollywoodLife has reported that the show will most likely end on September 19.
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