HomeEntertainmentAsha Negi on quitting Pavitra Rishta, TV and moving to OTT: 'Had my shows worked, I’d still be there' - Exclusive

Asha Negi on quitting Pavitra Rishta, TV and moving to OTT: 'Had my shows worked, I’d still be there' - Exclusive

In an exclusive interview with Moneycontrol, Asha Negi spoke about her decision to quit television at its pinnacle, overcoming rejection, and how OTT platforms allowed her to mature.

May 27, 2025 / 17:17 IST
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Asha Negi will be seen in Criminal Justice 4
Asha Negi will be seen in Criminal Justice 4

For most TV actors, landing a lead role in a popular and hit daily show and becoming a household celebrity is the goal. But for Asha Negi, who rose to fame as Purvi with Pavitra Rishta, success coincided with an unforeseen turning point: she opted to walk away from it all.

In an exclusive interview with Moneycontrol, Asha Negi, who will be seen in Jio Hotstar's Criminal Justice 4, spoke about her decision to quit television at its pinnacle, overcoming rejection, and how OTT platforms allowed her to mature.

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Asha Negi became a household name post Pavitra Rishta, where she played the role of Purvi and in this interview she admitted that it had become her identity for a long time. But it was her urge to do more creative work that made her decide to leave the show and look for other work.

In between, Asha did the reality show Khatron Ke Khiladi, but the shutting down of two shows back-to-back made her sit back and stop taking work that was not good enough.