As soon as Levi's official announced Alia Bhatt as its new Global Brand Ambassador, the clothing brand united one of the world's most recognisable denim brands with one of India's most sucessful fashion and film stars.
This collaboration marks as a bold and new chapter for Levi’s, as it looks to reshape the future of denim and women’s fashion.
For Alia, denim has always been more than just clothing. Sharing her excitement, Alia said: “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador."
Together, Levi’s and Alia aim to connect with a new generation of women who want to dress with both style and comfort in mind. The brand is evolving its women’s collection — from reinvented classics to bold, wide-legged styles — with Alia as the perfect symbol of that change.
Hiren Gor, Managing Director for South Asia, the Middle East, and Africa at Levi Strauss & Co., explained: “Alia Bhatt’s influence transcends film and fashion, she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s as the most relevant and desirable denim brand.”
With its jeans known all over the world, Levi's has been a representation of carefree style and cool since 1873. The brand is now prepared to write a new tale for a new generation of denim enthusiasts with Alia Bhatt joining the family.
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