HomeElections 2024Lok Sabha Election 2024Analysis: How BJP intends to use its outreach in Muslim-dominated Lakshadweep to find a toehold in Kerala

Analysis: How BJP intends to use its outreach in Muslim-dominated Lakshadweep to find a toehold in Kerala

In projecting PM Modi as a national leader cutting across the North-South discourse, to reinforcing BJP-led dispensation’s message of ‘Sabka Saath, Sabka Vikas’ in a territory that is almost entirely Muslim, Lakshadweep is a crucial link.

April 18, 2024 / 16:57 IST
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PM’s glitzy promotion of the islands is in line with his pitch for choosing Indian destinations for weddings and tourism.
PM’s glitzy promotion of the islands is in line with his pitch for choosing Indian destinations for weddings and tourism.

Prime Minister Narendra Modi’s recent visit to Lakshadweep not only generated headlines in neighbouring Maldives with prominent ministers of the Maldivian government taking a dig at the Indian premier for promoting the island region as an ‘alternative’ tourist destination over popular international ones, but has also put the islands and people’s concern at the forefront of electoral discourse.

PM’s glitzy promotion of the islands is in line with his pitch for choosing Indian destinations for weddings and tourism. In November last year, he questioned the trend of organising weddings abroad as noticed among various "big families" and urged such events to take place within the country as part of 'Wed in India'.

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Additionally, the saffron party’s outreach in Lakshadweep has to be seen in the context of BJP’s southern push – more specifically in its continued effort to make inroads in the politically significant state of Kerala.

An archipelago consisting of 55 polling booths spread across 10 human inhabited islands with a voting population of 58,000 may not have immediate electoral ramifications, but is crucial in BJP’s 'Project South'.