HomeElections 2024Assembly electionKarnataka2024 Lok Sabha Election: Decoding BJP’s strategy in Karnataka

2024 Lok Sabha Election: Decoding BJP’s strategy in Karnataka

With the BJP aiming for 370 plus seats this time around, Karnataka is an important part of the mission.

March 17, 2024 / 15:29 IST
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For the BJP, Karnataka is a critical battleground state.
For the BJP, Karnataka is a critical battleground state.

With elections just over a month away, the campaign is gathering momentum in Karnataka. Prime Minister Modi flagged off the campaign with rallies in Kalaburgi and Shivamogga.

For the BJP, Karnataka is a critical battleground state. It is the only state in South India where the party has a significant presence. In 2019 the BJP won 25 out of the 28 seats in the state with an additional seat being won by an independent supported by them. If the party has hopes of reaching 370 seats, it cannot afford to drop any seats in Karnataka.

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There are a few important challenges the BJP faces in the state. Firstly, the Congress’ victory in last year’s assembly election has energized the party’s cadres. The Karnataka Congress leadership, has managed to put up a united front, which is working in its favour. Secondly, the BJP’s state level leadership did not mobilize significant support in 2023. As a result, a section of the Lingayat vote, which is key to the BJP’s success shifted to the Congress. In 2023, the Dalit vote stood firmly behind the Congress, and this is another matter of alarm for the BJP. Thirdly, some of the BJP’s sitting MPs are facing anti-incumbency at the grassroots. Addressing these three challenges will be at the heart of the party’s Karnataka campaign.

In 2023, the BJP’s campaign was built around its central leadership. As the campaign was coming to an end and in a last minute attempt to woo the urban voter, Prime Minister Modi addressed back-to-back roadshows in Bengaluru city.