How Zohran Mamdani beat New York’s elite, won the mayoral race, and will he keep the promises he made

Mamdani’s campaign, which surged from single-digit polling to victory, focused on the city’s affordability crisis. He promised sweeping reforms, including rent freezes, “free” buses, universal childcare, government-run grocery stores, and an increase in the minimum wage, all aimed at reducing costs for working New Yorkers.

Eschewing traditional strategies, Mamdani’s team took cues from leaders like Trump and Alexandria Ocasio-Cortez, building direct relationships with voters through grassroots events, limited-edition merchandise, and volunteer-driven campaigns.

Citywide scavenger hunts, soccer tournaments, and creative engagement helped mobilize thousands of supporters, demonstrating a new model of city politics.

The election also saw record turnout, with 70% of eligible voters casting ballots, the highest in over two decades, reflecting the energized response to Mamdani’s platform. By focusing on affordability, inclusivity, and immigrant leadership, Mamdani has reshaped New York’s political landscape and set the stage for a new era in the city’s governance.

Key factors behind Mamdani’s victory:

• Grassroots, direct campaigning: Mamdani and his team bypassed traditional gatekeepers in media, civic institutions, and political elites, building a direct connection with voters.


• Innovative events: The campaign organized citywide scavenger hunts, soccer tournaments, and other interactive events to energize supporters and attract volunteers.


• Merch strategy: Instead of selling branded items for revenue, limited-edition items like blue beanies and paper fans were used to incentivize volunteerism and engagement.


• Focus on affordability: From day one, Mamdani’s platform highlighted the cost of living crisis in NYC, positioning him as the candidate for working-class New Yorkers.


• High visibility and media saturation: Despite being a relatively unknown Queens assemblymember months prior, Mamdani maintained a constant presence across media channels and public events.


• Progressive coalition support: Labor groups, small-dollar donors, and progressive organizations helped propel the campaign from obscurity to prominence.
  Capitalizing on Cuomo’s controversies: Cuomo’s tenure ended amid allegations of sexual harassment, which Mamdani leveraged subtly without overemphasis.


• Connecting with progressive energy: Mamdani became a symbol of the growing progressive movement in NYC alongside figures like Alexandria Ocasio-Cortez.What Zohran Mamdani Promised as Mayor

• Rent freeze: Freeze rents for more than 2 million tenants living in rent-controlled housing.


• $30 minimum wage: Raise the city’s minimum wage from $16.50 to $30 by 2030.


• Free city buses: Eliminate bus fares, aiming to make transportation “fast” and “free.”


• Government-run grocery stores: Not-for-profit, subsidized grocery stores to reduce prices for consumers.


• Universal daycare: Provide free childcare for children from six weeks to five years old, costing an estimated $6 billion annually.


• $5 billion corporate tax: Increase corporate taxes to fund these initiatives and avoid burdening working residents.Will He Be Able to Keep His Promises?

• Cost and funding: Many programs, like free buses, daycare, and government-run grocery stores, require billions of dollars annually, raising questions about sustainable funding.


• Economic consequences: Higher corporate taxes could lead companies to reduce salaries, cut benefits, or relocate outside the city.


• Implementation complexity: Managing programs like universal daycare and rent freezes involves significant bureaucratic and logistical challenges.


• Political pushback: State lawmakers and influential stakeholders may resist policies that significantly alter New York’s economic or regulatory environment.