Travel in 2026 is all about discovery, adventure, and destinations that go beyond the usual tourist trail. According to Expedia’s latest real-time search data, certain global hotspots are rising rapidly in popularity—and for good reason. From serene beaches and alpine playgrounds to historic cities and charming cultural enclaves, these ten destinations promise unforgettable experiences for every type of traveller.
1. Big Sky, Montana, USA — The Ultimate Mountain Adventure
Big Sky has surged in popularity thanks to its breathtaking Rocky Mountain backdrop and world-class outdoor activities. Winter transforms the area into a ski paradise with over 250 runs and 4,350 vertical feet, while summer offers hiking, mountain biking, and zip-lining. This small-town haven delivers vast wilderness, untouched landscapes, and adventure opportunities that rival any other North American mountain destination.
2. Okinawa, Japan — Tropical Island Serenity
Far from Japan’s bustling cities, Okinawa is an island escape brimming with turquoise waters, powdery white sand, and the lush Iriomote jungle. Nature lovers might spot the rare Iriomote wildcat, while culture enthusiasts can explore traditional Ryukyu architecture, Shurijo Castle, and vibrant local markets. Okinawa’s subtropical climate makes it perfect for a winter getaway when mainland Japan can be chilly.
3. Sardinia, Italy — Mediterranean Bliss with a Cultural Twist
Sardinia has long been a hidden gem for travellers seeking an alternative to Sicily or the Amalfi Coast. Its beaches are pristine, the seafood is exquisite, and the island’s ancient Nuraghe towers and historic towns reveal millennia of history. Outdoor lovers can hike the dramatic Gorropu Gorge, explore coastal cliffs, or simply relax in charming fishing villages. Sardinia is a feast for the senses in every way.
4. Phu Quoc, Vietnam — The Jewel of the Gulf of Thailand
Phu Quoc has seen a surge in interest due to its pristine beaches, clear waters, and relaxed island lifestyle. Snorkel or dive among vibrant coral reefs, explore dense tropical jungles, or sample fresh seafood at local night markets. The island is perfect for a blend of adventure and relaxation, with resorts, homestays, and eco-friendly options for every budget.
5. Savoie, France — Alpine Adventure and Winter Charm
Savoie, tucked in the French Alps, is a haven for skiing, snowboarding, and winter sports enthusiasts. Beyond the slopes, the region offers charming alpine villages, thermal spas, and gourmet alpine cuisine including cheese and wine tastings. Its authentic winter charm makes it ideal for travellers seeking adventure without the crowds of larger resorts.
6. Fort Walton Beach, Florida, USA — Sun, Sand, and Family Fun
This Gulf Coast gem offers stunning white-sand beaches, turquoise waters, and a laid-back vibe. Ideal for family holidays, visitors can explore local museums, state parks, and historic forts, or enjoy water sports like paddleboarding and dolphin tours. Fort Walton Beach combines relaxation with endless coastal activities, perfect for a winter sun escape.
7. Ucluelet, Canada — Rugged West Coast Beauty
On Canada’s west coast, Ucluelet is a nature-lover’s dream. Coastal rainforests, dramatic cliffs, and abundant wildlife create the perfect setting for hiking, whale watching, or exploring the Wild Pacific Trail. Its small-town charm and tranquil beaches make it a serene retreat away from the usual tourist circuit.
8. The Cotswolds, England — Quintessential English Countryside
The Cotswolds are ideal for travellers seeking rolling hills, historic villages, and cosy country pubs. Winter here is magical, with frost-tipped fields, roaring fireplaces, and charming boutique shops. Explore market towns like Bourton-on-the-Water or Chipping Campden, wander the countryside, and soak up traditional English charm without the crowds of peak season.
9. San Miguel de Allende, Mexico — Colonial Charm Meets Vibrant Culture
San Miguel de Allende is known for its stunning colonial architecture, cobbled streets, and thriving art scene. Visit during winter to enjoy festivals, local markets, and cultural performances. Culinary lovers will delight in traditional Mexican fare, craft coffee shops, and boutique tequila tasting experiences, all set against a backdrop of colourful, historic streets.
10. Hobart, Australia — Tasmania’s Cultural & Natural Haven
Hobart, Tasmania’s capital, combines natural beauty with a lively cultural scene. Explore Mount Wellington, Salamanca Market, and MONA (Museum of Old and New Art), then indulge in the city’s seafood and farm-to-table dining. Summer in the southern hemisphere aligns with Europe’s winter, making Hobart an ideal destination for travellers seeking sun, culture, and adventure when northern destinations are chilly.
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