Samsung unveils new innovation vision as it marks 30 years in India
Samsung announced a new strategic vision, #PoweringInnovationForIndia, as it completed 30 years of operations in the country. The company said the next decade will emphasise technology designed in India, built in India, and developed for global markets. The brand highlighted its role in India’s digital transformation, manufacturing ecosystem, and innovation-led economic progress since entering the market in 1995. Samsung reported revenue of Rs 1.11 lakh crore and positioned itself as the only company in India offering an end-to-end AI ecosystem across smartphones, TVs, appliances, and connected platforms through SmartThings.
India-led innovation Samsung said its India operations are centred on a people-first innovation model supported by manufacturing units in Noida and Chennai, three R&D centres, and a design centre in Delhi NCR. The company said these facilities are driving advancements in AI, accessibility, streaming, and digital displays, while also contributing to global research in language intelligence and next-generation networks. Samsung Design Delhi has been focusing on India-specific experiences, including Kids TV and colour-material-finish work for the Galaxy M and F series. The company has filed over 14,000 patents from India so far, reflecting its strengthening global innovation footprint.
Investing in future talent Samsung said its vision extends to expanding collaboration with universities, startups, and innovation programmes. Initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST are aimed at building skills in AI, IoT, and digital technologies while supporting entrepreneurship and job readiness. The company said its CSR efforts across education, sustainability, and digital inclusion have benefitted nearly 1.5 million people in India.
Expanding presence in India Samsung outlined its three-decade journey, from launching its first TV in India to becoming a leading smartphone and consumer electronics brand with large-scale manufacturing and a widespread retail and service network. The company recently strengthened its offline presence with Samsung BKC in Mumbai and a Business Experience Studio showcasing consumer and enterprise technologies.
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