Google rolls out new AI shopping tools across Search and Gemini: 5 key things to know

Shopping in Search now feels like talking to a friend
Google has upgraded AI Mode in Search so you can describe what you want in plain language without worrying about filters or keywords. Ask for “cozy autumn sweaters” or “moisturizers for oily skin” and you’ll get neatly organised results with images, prices, reviews and even stock details so you can decide quickly.

Visual guides and comparison tables make choosing simpler
Depending on what you ask, AI Mode shapes the response for you. You might get photo grids for style inspiration or clear comparison tables if you’re deciding between products. It pulls all this from Google’s massive Shopping Graph — more than 50 billion listings updated throughout the day — so the information stays fresh.

Gemini app now delivers real shopping help, not just ideas
Shopping features in the Gemini app go beyond simple suggestions. You can search for gift ideas, make a budget-friendly holiday list or explore Black Friday deals directly in your chat. The app shows shoppable items, price comparisons and places to buy. It’s available now for all Gemini users in the U.S.

Google will now call stores to check stock for you
If you want something quickly or prefer buying it locally, Google can make the calls. Search for products “near me” and choose “Let Google Call.” AI phones nearby stores, checks stock, prices and offers and sends you a summary by text or email. It uses Duplex and Gemini upgrades to handle everything smoothly.

Agentic checkout helps you buy the right item at the right price
If you track an item’s price, Google can now notify you when it hits your budget — and even buy it for you with your permission. It works with select merchants through Google Pay and ensures secure transactions. It’s rolling out now for U.S. shoppers on Search and AI Mode.