From Samsung, Apple to Xiaomi, these are the top 4 tablet brands in India in terms of market share
The demand for tablets in India has seen a decline, but certain brands continue to dominate the market. According to the latest IDC report, overall tablet shipments have fallen year-on-year. Despite this dip, Samsung, Lenovo, Apple, Xiaomi, etc have managed to become the top five tablet brands in the country.
Samsung leads with 41.3% share Samsung remains the market leader in India’s tablet segment, holding a strong 41.3% share. The company continues to push its Galaxy Tab lineup across different price segments, including entry-level and premium models, giving it a wide consumer base.
Lenovo captures 12.3% share Lenovo holds the second position with a 12.3% market share. The brand focuses mainly on the budget and education segment, offering affordable tablets with large screens. However, compared to last year, its shipment volume has declined in line with the broader market slowdown.
Apple at 11.8% share Apple secures third place with an 11.8% share. The iPad lineup remains popular in the premium and productivity-focused segment. While the company’s volumes are smaller compared to mass-market brands, its presence is steady, driven by users who prioritize software and ecosystem integration.
Xiaomi with 11.4% share Xiaomi takes the fourth spot with 11.4% market share. The share has actually increased by around 28% compared to last year. According to the report, this has happened due to the new range of tablets that the company has launched recently along with aggressive pricing and features aimed at young consumers have boosted its growth, though it faces stiff competition from both budget and mid-range players.
While overall demand for tablets in India has decreased, these four brands continue to dominate the market. IDC’s data highlights that consumers are shifting preferences toward hybrid devices and larger-screen smartphones, which has impacted the tablet category.
Read the latest and trending tech news—stay updated on AI, gadgets, cybersecurity, software updates, smartphones, blockchain, space tech, and the future of innovation.
