Adobe launches LLM Optimizer for businesses: Key details

Adobe has announced the general availability of the Adobe LLM Optimizer enterprise application for businesses. As per the company, LLM Optimizer is a comprehensive solution for Generative Engine Optimization (GEO): Teams can monitor AI-driven traffic and benchmark brand visibility, while deploying actionable recommendations to improve discoverability across owned digital properties (and on third-party digital surfaces where their brand is being cited).

Businesses can now use Adobe LLM Optimizer to:

Measure and benchmark AI-driven traffic and citations As per Adobe, its LLM Optimizer can identify owned content that is being leveraged by AI interfaces to deliver responses to user queries. Teams can understand which digital properties are being prioritised by LLMs (such as specific web pages) and monitor shifts in AI referrals. Additionally, side-by-side benchmarking allows businesses to evaluate their visibility against competitors across high-value queries.

Optimize content and code to improve visibility An analysis of early access customers using LLM Optimizer showed that 80% had critical content visibility gaps—which prevents AI surfaces from accessing key product information or reviews, says Adob. To address this, a recommendation engine in LLM Optimizer detects gaps in brand visibility and suggest improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels. This includes both content optimization and technical fixes such as missing or invalid metadata—as well as auto-detecting areas of a brand website that are hidden to LLMs (with actions to boost content visibility). Teams can review, approve and deploy optimizations with a single click.

Demonstrate business value The LLM Optimizer provides an attribution capability that connects AI visibility to user behavior and business performance. This enables teams to demonstrate the effect on engagement and conversion, with out-of-the-box reporting for teams to share insights across an organization quickly, said Adobe.

Adobe LLM Optimizer is available as a standalone application and integrates natively with the "Adobe Experience Manager Sites" content management system. It also supports standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP).