HomeNewsWorldWhat it's like to try Apple's new Vision Pro headset

What it's like to try Apple's new Vision Pro headset

What is immediately clear is the device is not yet meant for a mass market: a test drive requires a setup session with Apple staff and a quick visit with a vision specialist to ensure the headset fits and functions as intended. And the price tag is likely to keep all but the most dedicated Apple fans and business users away.

June 06, 2023 / 10:53 IST
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What it's like to try Apple's new Vision Pro headset
What it's like to try Apple's new Vision Pro headset

Apple Inc on Monday let analysts and media, including Reuters, try its $3,499 Vision Pro headset.

What is immediately clear is the device is not yet meant for a mass market: a test drive requires a setup session with Apple staff and a quick visit with a vision specialist to ensure the headset fits and functions as intended. And the price tag is likely to keep all but the most dedicated Apple fans and business users away.

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Instead of starting with a consumer version and working up to a "Pro" model, Apple is starting with the premium tier and hoping to bring prices down as the technology matures, said Carolina Milanesi, an analyst with Creative Strategies.

Apple released the Vision Pro in an attempt to wrest the nascent headset category away from Meta Platforms Inc, which has already released several headsets but struggled to break out of a virtual reality market long dominated by video games.