HomeNewsWorldApple may test the bounds of iPhone love with a $1,000 model

Apple may test the bounds of iPhone love with a $1,000 model

The unveiling of a dramatically redesigned iPhone will likely be the marquee moment tomorrow when Apple hosts its first product event at its new spaceship-like headquarters in Cupertino, California.

September 12, 2017 / 08:37 IST
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A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in Shanghai, China July 30, 2017. REUTERS/Aly Song     TPX IMAGES OF THE DAY - RC15B60780F0
A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in Shanghai, China July 30, 2017. REUTERS/Aly Song TPX IMAGES OF THE DAY - RC15B60780F0

Apple is expected to sell its fanciest iPhone yet for USD 1,000, crossing into a new financial frontier that will test how much consumers are willing to pay for a device that's become an indispensable part of modern life.

The unveiling of a dramatically redesigned iPhone will likely be the marquee moment tomorrow when Apple hosts its first product event at its new spaceship-like headquarters in Cupertino, California.

Story continues below Advertisement

True to its secretive ways, Apple won't confirm that it will be introducing a new iPhone, though a financial forecast issued last month telegraphed something significant is in the pipeline.

In addition to several new features, a souped-up "anniversary" iPhone -- coming a decade after Apple's late co-founder Steve Jobs unveiled the first version -- could also debut at an attention-getting USD 999 price tag, twice what the original iPhone cost. It would set a new price threshold for any smartphone intended to appeal to a mass market.