'Boycott Zara' calls after latest campaign. Here's why

Spanish fashion retailer Zara came under social media’s ire after the launch of its latest campaign. The campaign, titled “The Jacket” is part of the brand’s Atelier series. However, the internet heavily criticised it for its alleged similarities to the destruction in Gaza.

The ad campaign features model Kristen McMenamy carrying a mannequin covered in white cloth, while other mannequins appeared to be without any limbs. A few others were also covered in shrouds.

According to social media users, the photos painted a morbid image of the bodies killed in the ongoing Israel-Hamas war and the destruction that the violence caused. “ZARA ATELIER. Collection 04_The Jacket A limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression,” the caption of the post read.

Several X users called the campaign disgusting and claimed that it was “inspired” by the dead bodies in Palestine. #BoycottZara soon started trending on X and people accused Zara of endorsing violence.

“You are disgusting!! Boycotting you forever!! Free Palestine,” a user wrote. Another user commented, “The most disgusting propaganda campaign ever inspired by the killing of Palestinians and the destruction of their homes. Shame on you.”