Amtrak is a gigantic passenger railroad serving most of United States and Canada but in a tweet on Friday it summed up its brand description as "trains".
The one-word tweet gathered more than 1.3 lakh likes and likely sparked a trend where other brands also described themselves in a similar fashion.
CNN, one of the world's premier news channels, tweeted: "breaking news". Users wondered if an intern was behind the tweet.
US-based National Public Radio and NASA also followed suit with their own minimal descriptions.
Sports teams and organisations also jumped on the bandwagon. The American Major League Baseball tweeted "baseball", while Oakland Athletics team wrote "athletics".
Political leaders did not stay behind in catching up to the trend.
US President Joe Biden tweeted "democracy".
John Garamendi, a Democratic Party member, referred to his role as a Congressman in a bare way.
Big businesses also tweeted humble descriptions of themselves. Marriott Bonvoy wrote "hotels".
Twitter users described the trend as "madness". One account pointed others to a tweet that they believed sparked the flurry of one-word tweets.
"Really annoys me when people say one word and then just say. ‘That’s it. That’s the tweet.’ Please have the confidence to write just the one word," the tweet said.
Another user expressed annoyance at how fast the one-word tweets became a trend.
"This went from cute, quirky tweet to stupid Brand Twitter meme in record time. I hate it here," they said.
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