A viral video on how brown bread is made in India has broken the perception that it's a healthier option because it's made with wheat flour and angered social media users.
The clip shared by a dietician shows how the bread is prepared in a factory with refined flour or "maida", salt, sugar and oil. The brown colour of the bread was created by the use of food colour and not because of the presence of wheat flour or "aata".
Titled ‘This is how brown bread is made', the video sought to educate consumers to be aware of what they eat. "Commercial brown bread products may not be as wholesome as they claim," dietician Shikha Kumari said on Instagram.
"When buying bread from the store, read the ingredient list carefully. Look for products that list whole wheat flour as the first ingredient and don’t contain excessive additives, preservatives, or artificial colours," she added.
"Brown bread in India is also not healthy," Himatsingka said in his video showing how the brown colour of the bread is achieved through colour and not because it is made up of wheat flour. "They are brown because of a caramel colour 150A. This caramel colour is similar to the colour in Coca Cola and Bournvita."
Advising people to opt for wheat flour rotis instead of bread, the Food Pharmer added that if people still want to continue eating processed bread, they should check the ingredients listed on the packet and avoid varieties that have maida, palm oil and preservatives such as those available from local bakers.
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