Etihad Airways to relaunch its loyalty programme

Etihad Airways, the national airline of the United Arab Emirates (UAE), is relaunching its award-winning Etihad Guest loyalty programme in June 2024.   The enriched programme couples rewards for members even more closely to their journeys and gives members even greater control over their experiences, enabling them to select different benefits to suit their travelling preferences, and will introduce a new elite Diamond tier to reward the airline’s top flyers.

Alongside their Core Benefits, tiered members will be able to select from a range of extra privileges to suit their lifestyle, making Etihad the first airline in the region to offer this flexibility. As they progress up the tiers, so does the range of benefits and options.

In addition to their Core Benefits, Guests will be able to select from a range of fantastic Custom Benefits to be unveiled closer to the June launch date. Silver members will get a choice of two Custom benefits, Gold will get four and Platinum five.

“We are excited to announce a new era for the Etihad Guest programme with the experience of being a valued member about to reach new heights. The enhancements renew our partnership with our Etihad Guest members around the globe, meaning the more time they invest with us through flying and through our lifestyle partners, the more rewarding and personalised their experiences become, so Guests can journey on their terms, not ours,” Mark Potter, Managing Director of Etihad Guest, said.