Rajdeep Sardesai on election coverage and opinion polls

It’s election season, and that generally means increased viewership for television news channels. Exhaustive coverage also means that voters are now accustomed to a range of gadgetry, punditry and minute-by-minute scoring to a degree unequaled in the past. So, what makes for good election coverage? Why do channels, which are bleeding red, still invest in expensive opinion polls? And, most importantly, what does the viewer want? I spoke to IBN18's Editor-In-Chief, Rajdeep Sardesai to understand the science of electoral coverage on TV. Before that, a quick disclosure. CNBC-TV18 is part of Network18, that also runs IBN18.