With the gentleman's game in its grasp, STAR India has now turned its attention to football. The broadcaster has picked up one third stake in a company jointly owned by Reliance Industries and IMG, and is set to launch an Indian Premier League style football tournament starting January. STAR is paying Rs 2,000 crore in a deal that includes equity and broadcast rights for 10 years. Here's CEO Uday Shankar telling us why.
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