New packaging norms will make consumer goods more expensive

The new rules for packaging for consumer goods that were passed by the Parliament last year will finally be applicable from November 1. Products across 19 categories including rice, wheat, non alcoholic beverages, baby food, cereals and biscuits will now have to conform to set pack sizes - like 50 gms, 75gms and 100gms.

One of the outcomes of these new rules will be that companies that have in the past quietly decreased pack sizes or grammage to avoid direct price hikes will have to stop doing that. CNBC-TV18's Pavni Mittal reports that the prices of most consumer goods will go up as a result of these new rules. Also on the show. Why there will be no TAM ratings for 9 weeks
Giving in to the concerns of broadcasters, the Indian Society of Advertisers and the Advertising Agencies Association of India (AAAI) have agreed to suspend the use of all Television Audience Measurement (TAM) data for nine weeks. This has been done to prevent the discontinuity and likely experimentation in TV viewership in the four metros as they attempt to get fully digitised by the month end.
CNBC-TV18's Animesh Das and Pavni Mittal find out how this decision will affect the buying patterns of advertisers especially in the middle of festive season.