Indian Society Of Advertisers

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What's at stake for advertisers & broadcasters

Television broadcasters are facing off with advertisers and both in turn are fighting with ratings agency TAM. Where's the industry headed?
New packaging norms will make consumer goods more expensive

Why there will be no TAM ratings for 9 weeks, new packaging norms will make consumer goods more expensive and will the spate of new car launches accelerate growth for auto companies.
TAM breaks silence

CNBC-TV18's Pavni Mittal reports that even as the legal battle over ratings between NDTV and WPP rages on, TAM India is taking steps to silence critics.

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Indian Society Of Advertisers

What's at stake for advertisers & broadcasters

New packaging norms will make consumer goods more expensive

TAM breaks silence