Advertisers not let down by IPL controversies

As the fifth season of the Indian Premier League comes to a close, it seems poor governance and irregularities will dilute and destroy this tournament and its brand value. Despite the bitter wrangling over the rules that govern the IPL every year, advertisers have told us they will stay invested, as long as the cricket is clean.

But TV ratings and reach this year were the lowest ever and the India TV sting that caught 5 IPL players talk of spot fixing and being paid in cash, has brought the focus back on the IPL's shady management. CNBC-TV18's Animesh Das reports that advertisers say they will stay invested but with caveats as usual. 

More on the show is how advertisers and Indian companies are evaluating the potential of the social networking site given that advertising is the key contributor to Facebook's revenues.

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