Storyboards, the special show on CNBC-TV18 covers the International Festival of Creativity or the Cannes Lions. Grand Prix winners at Cannes this year were chosen from 15 categories, the highest ever.
Earlier this year an announcement by American auto manufacturer General Motors got the attention of the entire marketing community around the world. The car maker announced that it would give its nearly USD 4 billion advertising account to a new agency called Commonwealth. But what really got people talking is the fact that Commonwealth is a joint venture between two agencies - McCann Erickson Worldwide on one side that's owned by IPG and Silverstein & Partners owned by Omnicom.
Two rivals getting together to handle an account. How does it work, what are the challenges and is it really about the operational details or about the challenge of creating a truly global campaign? Prasoon Joshi and Jeff Goodby tells CNBC-TV18 how the Commonwealth is going to work. For complete show, watch the videos.
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