Storyboard this week: What makes 'Kolaveri Di' a hit?

On this week of CNBC-TV18's show Storyboard:

JWT India tries out a new creative leadership: The big news from JWT India is that the agency has managed to pry Bobby Pawar away from Mudra. Pawar will join as Chief Creative Officer and Managing Partner, and simultaneously Senthil Kumar, Tista Sen and Swati Bhattacharya will be redesignated as National Creative Directors. For five years, JWT has been in trial and error mode when it comes to its creative leadership and there have been changes almost every two years. The agency's Delhi office has borne the brunt losing both key people and work. CNBC-TV18's Animesh Das talks about the agency's new game plan and also checks in with Mudra on what they will do next. Why the Taj hotel brand has emerged stronger post the November 26 terror attacks: Its exactly three years since the iconic Taj Mahal Palace hotel was attacked by terrorists - on 26/11/2008. The tower wing was open for business just three weeks after the attacks and was reporting 100% occupancy. The exemplary courage and service of the staff at the Taj has been studied carefully and will feature as a case study in next month's Harvard Business Review. CNBC-TV18's Nikita Rana spoke to Harvard professor Rohit Deshpande to understand how strong HR practices and a sense of legacy can create an iconic service brand. And a Tamil film song that shows the power of viral: Some people love it; others want to know what the fuss is about. We are talking of the Tamil song Kolaveri Di of the upcoming film 3. It has become a social media phenomenon with 3 million hits on Youtube and over 8.2 million links shared on Facebook and counting since its debut on the 16th of November. It