Ad spends on televised football tournaments have doubled in the last two years. Last month's Euro Cup saw average viewership jump by 26% over Euro 2008.
The sport has found its way into Pepsi's advertising and the brand is also investing in football related activation programmes. Airtel that has a partnership with Manchester United since 2009 has introduced the 'Airtel Rising Stars' programme in India this year after running it in 11 African countries last year. Bajaj Allianz's Junior Football Camp is in its third year. Pavni Mittal reports on the slow and steady rise of football. For more, watch the videos.Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
