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Lessons in Marketing Excellence: The semi-final rounds

The stakes have got higher and all the 12 teams face the same marketing challenge.

February 27, 2011 / 14:01 IST
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After the campus round, where the Lessons In Marketing Excellence (LIME) team traveled to 12 colleges and picked one team each to represent their college at the national stage, the 12 excellent teams from these colleges are now at the semi-finals.

The stakes have got higher and all the 12 teams face the same marketing challenge.

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first published: Feb 27, 2011 11:59 am

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