Focus on quality not quantity: Rajiv Bajaj

The 44-year-old, managing director of Bajaj Auto, Rajiv Bajaj made one of the most remarkable turnaround in the history of corporate India. He brought his company back from the brink onto a recovery path. A lot of the turnaround had to do with the indigenous R&D that was developed and also with some fairly radical decisions.

In an exclusive interview with Senthil Chengalvarayan, Rajiv Bajaj says he is confident the company will achieve 20% growth. He asserts on the philosophy of 'less' being 'more'. "Compared to previous years, where one has seen far more activity, where one goes out and announces improvements every month, it would appear that two launches a year is too less. However, we have learned the hard way that even in this industry less is more."
He believes the market for a product is essentially contra-intuitive. "If we were competing only for India, I would make everything. If I was competing for Asia, I would make scooters and motorcycles, and if I am competing for global dominance, I must run deep in one area