Ola CEO Bhavish Aggarwal's coffee run prompts brand banter. Anand Mahindra calls his pick ‘smart move’

Ola CEO Bhavish Aggarwal’s coffee run with his Chief Marketing Officer on Thursday was not just another mid-week, mid-work routine. The two top executives, who stopped at Bengaluru’s Araku Coffee, were accompanied by Ola’s electric scooter. The post caught the attention of industrialist Anand Mahindra, who termed their pick for coffee stop a “smart move”.

“Me and @varundubey getting a coffee with the @OlaElectric S1 at  @arakucoffeein In Indiranagar, Bangalore. Come take a look!” Mr Aggarwal tweeted, along with a photo of him and colleague Varun Dubey standing next to the yellow electric scooter outside the café.

Mr Mahindra is on the board of directors of coffee company Araku Global Holding that runs the café. He urged Mr Aggarwal and Mr Dubey to not just stand next to the two-wheeler but also to check out what’s inside the café.

“Smart move  @bhash. Araku café is the coolest location you could have selected. Make sure you don’t just stand next to your scooter all the time. Scoot inside the café and check it out. All of us at @naandi_india &  @arakucoffeein  are incredibly proud of it!” the Mahindra group chairman wrote on Twitter.