Nearly 4 in 10 Gen-Z adults across the world never touched alcohol, finds report

In a remarkable generational shift, young people across the world, particularly those belonging to Gen-Z, are increasingly choosing health over alcohol. A new global report has revealed that the trend of abstaining from alcohol is gaining unprecedented momentum, especially among those born between 1997 and 2012.

According to the findings, 36 percent of Gen-Z individuals of legal drinking age have never consumed alcohol, signalling a growing awareness of the long-term health risks associated with drinking. Health remains the foremost reason behind this conscious choice, with nearly 87 percent of respondents stating that they avoid alcohol to maintain physical fitness and reduce the risk of chronic diseases.

Financial prudence and wellness also figure prominently in this shift. Around 30 percent of young respondents said they steer clear of alcohol to save money, while 25 percent said they do so to enjoy better sleep and mental clarity.

The study also spotlighted a new lifestyle practice emerging among young social drinkers, termed ‘Zebra Stripping’, where people alternate between alcoholic and non-alcoholic beverages at social events. The approach, researchers say, reflects a growing preference for moderation and balance over excess.