HomeNewsTrends'Luxury doesn’t build character': YesMadam CEO explains why he'll never fly business class with kids again

'Luxury doesn’t build character': YesMadam CEO explains why he'll never fly business class with kids again

Taking to LinkedIn, Arya recounted his recent travel experience with his children seated in business class for the first time. While the seats were more spacious, meals elevated, and boarding smooth, Arya said the experience lacked one essential element: connection.

July 05, 2025 / 16:55 IST
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mayank arya
According to Mayank Arya, the business class configuration meant the family was physically separated during the flight.

Mayank Arya, founder and CEO of Noida-based startup YesMadam, sparked conversation online after he shared a personal reflection on family travel—specifically, his decision to stop flying business class with his children despite the apparent luxuries it offers.

Taking to LinkedIn, Arya recounted his recent travel experience with his children seated in business class for the first time. While the seats were more spacious, meals elevated, and boarding smooth, Arya said the experience lacked one essential element: connection.

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“Spacious seats, priority boarding, better meals — sab kuch tha. Bas ek cheez nahi thi — warmth and Apna pan,” he wrote. “Everything was there. But only one thing was absent — warmth and togetherness.”

According to Arya, the business class configuration meant the family was physically separated during the flight. “Seats were far away. We couldn't sit together. No games, no silly riddles, no asking ‘Papa, how much longer?’ every 5 minutes. No chance to just be a family.”