'Leave cousins, find someone else': Pakistani dating app's ad campaign amuses internet

Pakistan's popular dating app, Muzz, has unleashed a thought-provoking ad campaign challenging societal norms but not without leaving social media in splits. The viral campaign features a bold billboard with a sarcastic Hindi tagline that reads, "Cousins ko choro, koi aur dhoondo" (Leave cousins, find someone else).

Muzz's unconventional approach has sparked a wave of reactions, shedding light on the complexities of cultural dynamics surrounding relationships in the country.

The campaign, aimed at breaking traditional barriers, has quickly gained momentum, resonating with users who are sharing the images across various social media platforms. One user, unapologetically critical, expressed, "Even the Muzz app is tired of you people.”
One user, sharing the campaign image, stated, "Sent this to my distant cousin who is madly in love with his cousin (one-sided love) and he left me on seen." The candidness of such remarks reflects the societal pressure individuals face in conforming to traditional dating norms, even if they may seem unconventional to others.

The ad campaign has not only captured attention but has also sparked a multitude of reactions from the public. “You can see the worst LEVEL of marketing at Karachi," wrote one user. Another joked: "If this starts working, half of Pakistani men will stay single forever."

A third user wrote: “Dating apps in Pakistan be wildin.”