HomeNewsTrendsFor Ashneer Grover, this is the biggest brand in food business

For Ashneer Grover, this is the biggest brand in food business

Ashneer Grover said, "Such clarity and passion for food - no wonder they are the biggest brand in food business."

September 26, 2022 / 21:43 IST
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Ashneer Grover with Kamal Agrawal, executive director of Haldirams. (Image credit: @Ashneer_Grover)
Ashneer Grover with Kamal Agrawal, executive director of Haldirams. (Image credit: @Ashneer_Grover)

Ashneer Grover on Monday said that he considers Haldirams to be the biggest brand in food business. The Shark Tank India judge and former Bharat Pe founder added that he had a deep respect for the company.

Sharing a photo with Kamal Agrawal, executive director of Haldirams, Grover quoted him as saying in Hindi, "We are sweet-makers by our DNA. We think of food all the time, even while we are sleeping."

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"Such clarity and passion for food - no wonder they are the biggest brand in food business," Ashneer Grover tweeted noting that managers are "greater than" founders and profits and cash flow is more important than valuation.

Grover had earlier admitted that he too was a foodie, but that changed once he found fame after becoming a judge at business reality show Shark Tank India.

While talking about how fame has affected him, Grover had said, "Apart from the fact that I had to lose weight, I love it.... I used to go out for gol gappes at 6pm. Now I workout at that time."