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Weddings in the time of Covid-19: Livestreamed, yet intimate

A lot goes into wedding preparations in India. So a lot had to change for weddings during the pandemic. Here's a peek into how the $50 billion wedding industry has adapted.

July 17, 2021 / 15:03 IST
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Fairmont Jaipur. More couples are opting for same-city staycations for wedding celebrations during the pandemic.

India’s wedding market is roughly $50 billion a year, a figure that is attributed to a KPMG report from 2016.

But the pandemic has changed the way couples say ‘I do’. The Big Fat Indian wedding has been - out of necessity - edged out by intimate, smaller ceremonies.

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With government wedding guidelines still in force, the new wedding ‘normal’ is small gatherings, sustainable decor, sit-down dinners, subtle make-up, pastel trousseau and live-streaming the event.

As the country continues to grapple with Covid-19, industry experts talk of wedding trends and the new ‘normal’.