HomeNewsTrendsFeaturesTech Meets Tradition: The Evolution of Bajaj Finance Fixed Deposit

Tech Meets Tradition: The Evolution of Bajaj Finance Fixed Deposit

February 15, 2024 / 17:55 IST
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In India fixed deposits (FDs) have long been a crucial element of financial planning. Now, Bajaj Finance, a leading financial institution in India, bridges time-tested strategies with innovation through its newly launched “Digital Fixed Deposit”. This enhanced online investment solution provides investors with greater convenience, transparency, and personalised options alongside the security and stability they expect from a fixed deposit.

Before we get into the technological transformation, let us understand the foundation. A fixed deposit is a financial instrument where you deposit a lump sum amount for a predetermined period at a fixed interest rate. Upon maturity, you receive the principal amount along with the accrued interest.

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The traditional fixed deposit process

Before the rise of online banking, the process of opening and managing fixed deposits mainly involved doing things manually. Here is a breakdown of what investors usually went through: