1-stop shop for latest in women's fashion: my-wardrobe.com

Sarah Curran is one of UK's leading online fashion entrepreneurs. She began her retail career in 2003 with a boutique in one of London's A List fashion districts, but she quickly realized that if she really wanted to scale, she would have to move online.

Also Read: A chip off the old block! Tara & Veer Analjit Singh My-wardrobe.com today is one of UK's fastest growing everyday luxury fashion retailers with sales last year hitting the USD 30 million-mark. From just a handful of cool contemporary brands to more than a 180 of the world most sought-after designer collections, my-wardrobe.com is a reflection of founder Sarah Curran's personal style and her passion for fashion. Sarah Curran, Founder, my-wardrobe.com says: "Everyone gets emails everyday in their inbox. So, people are very selective. Hence, blank emails don’t work. You have to make sure that it is very segmented to a specific profile type. You are telling someone something they actually want to know. I think that is sometimes the biggest challenge because that’s all about slicing and dicing data and firstly understanding and creating those customer profiles." Sarah raised USD 9 million in Series A in 2010 and is presently in her next investment round. She has appointed a global CEO to strengthen the business and now wants to focus her energies on building the brand worldwide and more importantly spending time with her 9 year old son.