Ravi Kiran: We are measured by our billing

By: Deepak Ajwani/ Forbes India

Starcom MediaVest Group's outgoing CEO, South Asia tells Forbes India that in a margins-driven media industry, the focus is on getting the best rate, not on creativityRavi Kiran
Age: 44
Designation: Retiring as CEO, South Asia, Starcom MediaVest Group, a media buying and planning agency of the Publicis Groupe
Education: BTech, MBA
Interests: Books on management and marketing, movies, anthropology

How has been the experience of departure from a company where you have worked for last 12 years?
I was quite pleasantly surprised how almost immediately people adjusted to my departure, stopped asking me for decisions, no more mails for sanctions or permissions, etc.

The business of media agencies is now largely margins driven and is being commoditised. This can be damaging in future. Is there a way out?
It