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Do you have a DIY approach to investing? Consider these risks first

With the rise of ‘Finfluencers’, traditional investment advisory services aren’t appealing to first-time investors. But while DIY investment democratises market access, there is a dark side to this trend.

November 23, 2022 / 18:06 IST

Financial literacy and investing have been garnering an increasing share of India’s digital public discourse, according to the ‘Twitter Trends 2022’ report. Discussions around financial literacy were up by a massive 185% within a year, the report said.

At the same time, conversations around finance grew by 62% on the social media platform, as Indians turned to each other for questions about money.

A lot of these conversations that involved topics like market news, learning to trade and investments, were being led by financial influencers or ‘finfluencers’. This trend was not restricted to just Twitter, influencers have been dishing out advice to a keen and growing audience across platforms like YouTube, Instagram and Facebook.

The dark side of finfluencing