Britannia is offering a lucrative internship opportunity to one lucky “Croissant pronunciation expert.” The Indian food products company is offering Rs 3 lakh for a one-day internship where the winner’s only job will be to walk around the Britannia office, correcting people who pronounce “croissant” incorrectly.
Sounds like easy money? It is, so long as you know how to pronounce croissant correctly. The buttery, flaky French pastry is very popular in India, but few Indians can pronounce it like the French do. Britannia Treat Croissant has therefore come up with a unique internship where one lucky person will get Rs 3 lakh for a day of teaching people how to pronounce croissant correctly.
Who can apply for the internship?
Anyone over the age of 18 can apply for the internship.
How can one apply for the internship?
Interested candidates can apply for the internship by registering on Britannia’s Whatsapp channel as the first part. The link to register is available on the Instagram bio of Britannia Croissant.
After answering a few basic questions on WhatsApp, the candidates will be directed to complete two steps on Instagram – follow the Instagram handle of Britannia Croissant and comment on its hiring post as to why they deserve to be chosen for the internship.
What is the stipend?
The stipend for the internship is Rs 3 lakh.
What is the duration of the internship?
This internship will run for only one day.
If I win, what will I have to do for the internship?
The job description provided by Britannia is simple: “Become the voice of Britannia Croissant, correct people in our office who pronounce ‘croissant’ incorrectly.”
When is the last date to apply?
The last date to apply for the internship is March 10, 2024. Applications opened on March 4. This means you have just one more day if you want a chance to win Rs 3 lakh.
More about the Britannia Croissant internship
According to Afaqs, the internship was conceptualised by Youngun, a meme marketing agency.
Aman Hussain, founding member and creative head, Youngun, explained: “In India, the perception of croissants tends to be as a luxurious snack, and with this campaign, we wanted to shift the conversation around the snack to be more inclusive and consumed by the general audience, not just the elite class.”
“In India, the perception of croissants tends to be as a luxurious snack, and with this campaign, we wanted to shift the conversation around the snack to be more inclusive and consumed by the general audience, not just the elite class,” he elaborated.
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